For example, ThirdLove introduced its strapless bra inbut soon discontinued it because there were still fundamental design flaws. Undergarments are sexy and personal -- and clients are giving employees a peek into their personal worlds just by entering VS. How to Use Back-Off Sets. Some women would describe the fantasies they wanted to play out with certain outfits, or give TMI medical explanations about why they can't wear satin 'down there. In fact, ThirdLove had hired Galligan to size its first bra prototype, but that day Zak concluded "it's not about Dorothy.
But bras weren't exactly standard pitch fare with the venture crowd.
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But friends, boyfriends, and family members bombarded me with other inquires: Many of them didn't speak English and I'd wonder if they knew what they were signing up for. Want More? Advertisement - Continue Reading Below. Cohen had been approached by several startups over the years, but wasn't swayed until she met the couple.